Filter
128
Featured
Free Access
62
Inspiring Practice
3
Key Guidance
2
Top Insights
2
Topics
Advertising
40
Advertising Markets & Industries
27
Radio Advertising
14
Advertising Planning & Implementation
13
Television Advertising
13
Advertising Effects & Impact
12
Advertising Ethics
8
Digital Advertising, Online Advertising
8
Advertising Agencies
7
Advertising Campaigns
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
6
Media, Mass Media
6
Advertising Audiences & Target Groups
5
Government Advertising, State Advertising
5
Print Media Advertising
5
Media Markets
5
Consumption, Consumer Behaviour, Consumerism
5
Public Funding & Support Policies for Media
5
Marketing & Branding
5
Government / State Advertising: Allocation Policies & Regulation
4
Political Economy of Media
4
Advertising Law & Regulation
3
History of Advertising
3
Radio Spots
3
Audiences & Users
3
Radio Consumption, Radio Use, Radio Audiences
3
Journalism Ethics
3
Media Landscapes, Media Systems, Media Situation in General
3
Financing Media, Financial Media Management
3
Television
3
Advertising Research
2
Advertising Sales Management
2
Children & Advertising
2
Gender Representation & Stereotypes in Advertising
2
Audience Research Methods
2
Media Use, Media Consumption
2
Indirect Censorship, Soft Censorship
2
Public Relations
2
Social Media Marketing & Digital Public Relations
2
Influencers (Social Media)
2
Disinformation, Misinformation, Fake News
2
Media Market Transparency
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Ethics in Media & Communication
2
Food / Nutrition Communication & Media Representation
2
Press Landscapes
2
Capitalism
2
Political Influence
2
Media Capture, Vested Political & Other Interests in the Media
2
Propaganda
2
Press
2
Radio
2
Emotions in the Media, Emotional Functions & Messages of Media
2
Persuasive Communication
2
Ideologies
2
Indoctrination
2
Applied Communication Research
2
Access to Public Information, Freedom of Information, Right to Information
1
Adblocking
1
Advertising Criticism
1
Advertising Effects: Children
1
Advertising: Message Development
1
Advertising Psychology
1
Advertising Spots: Video & Television
1
Editorial Independence: Influence of Advertisers
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Audience Research
1
Audience Research: Planning & Implementing Surveys
1
Audience Segmentation, User Typologies, Personas
1
Behavior Tracking & Cookies
1
Digital & Social Media Use, Internet Use
1
Media Use: Entertainment
1
Media Use: Families
1
Media Use: Preferred Contents & Programmes
1
Milieus, Lifestyles
1
Target Groups
1
Television Consumption, Televison Use, Television Audiences
1
Election Campaigns
1
Catholic Communication Ethics, Catholic Media Ethics
1
Child Protection, Protection of Minors
1
Christianity (General)
1
Violence in the Media: Film
1
State Influence on the Media
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Ethics in Public Relations
1
Nonprofit Public Relations & Marketing
1
Public Relations: Radio
1
Social Marketing
1
Community Radios
1
Community Radio Sustainability & Financing
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Radio Language & Moderation
1
Culture (General)
1
Financing Nonprofit Organizations
1
Underdevelopment
1
Browser
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Electronic Commerce
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Digital Media Markets
1
Search Engines
1
TikTok
1
Digitalization, Digital Transformation
1
Disinformation & Misinformation Law & Regulation
1
Election Campaigns: Disinformation & Misinformation
1
Media Concentration
1
Media Industries
1
Informal Sector, Informal Economy
1
Markets (General)
1
Television Markets
1
Television Marketing, Branding & Promotion
1
Media Ownership
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Print Media Economics
1
Economy
1
Sponsorship
1
Education and Communication / Media
1
Ethics in Entertainment
1
Image Ethics, Ethics in Photojournalism
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Gender Representation & Stereotypes in the Media
1
Women (General)
1
Good Practice Examples
1
Strategy Development & Strategic Planning
1
Health Campaigns: Planning & Implementation
1
Medicines, Medical Drugs
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Journalism
1
Election Reporting
1
Local Television
1
Media Assistance
1
Media Assistance: Financial Sustainability & Management
1
COVID-19 Pandemic: Effects on Journalism, Media & Communication
1
Information
1
Stereotypes in Media & Communication
1
Financing Public Service Media
1
Democratization
1
Public Opinion
1
Public Opinion Manipulation
1
Magazines
1
Newspapers
1
Public Media, State Media
1
Radio Aesthetics
1
Fear, Anxiety
1
Religion and Communication
1
Religion (General)
1
Research in Media & Communication
1
Research Methods
1
Digital Media Technologies
1
Mobile Phones, Smartphones
1
Television Semiotics
1
Visual Representations
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia
White Plains, NY: International Arts and Sciences Press (1974), 171 pp.
"Theoretically, advertising and communism are not compatible, but Hanson explains why this is not necessarily the case. In Part I he treats the Soviet Union, in Part II, Eastern Europe, showing in both parts organization and function and highlighting similarities and differences. Much of the informa
...
Die Presse in Asien und Ozeanien: Ein Handbuch für Wirtschaft und Werbung
München-Pullach: Verlag Dokumentation (1968), 303 pp.
"Dieses Buch enthält Informationen über die asiatische Presse, die Auflagenzahlen, die politischen Positionen, die Art der Leserschaft und die Werbekosten der verschiedenen nationalen Publikationen und andere Punkte - Alphabetisches und geographisches Verzeichnis." (Jean-Marie Van Bol, Abdelfattah
...
Press Advertising in Turkey
International Communication Gazette, volume 10, issue 3 (1964), pp. 250-258
"The history of press advertising in Turkey is inseparable from that of the Turkish press itself — The first difficult stages of journalism in Turkey — The initial obstacle was the illiteracy of nearly all the Turkish population — The low return from press advertising or the very small percent
...
Advertising Research and an Emerging Science of Mass Persuasion
Journalism Quarterly, volume 41, issue 3 (1964), pp. 517-528
"Attempt to explain the mechanism by which the masses accept ideas imposed upon them." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1385, topic code 030)
Advertising and Press Annual of Africa 1962: The Blue Book of Advertising in Africa
Cape Town, Johannesburg: National Publishing Company Africa (Pty) Limited (1962), 398 pp.
"It embraces all varieties of advertising and advertising services including: newspaper, magazine, trade press, radio, television, cinema, transport, poster, sign, packaging, printed matter, mail and exhibitions." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing cou
...
Press Advertising in Israel
International Communication Gazette, volume 7, issue 1 (1961), pp. 149-157
"Situation and importance of press advertising in Israel — Development as regards quality and quantity over the last 20 years — Lack of means of controlling its effectiveness — Importance of advertisements concerning the family." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media
...
Notable Part Played by the Press in Growing Industrialization of India
World's Press News
"Role of the press in industrialisation, with critical comments and an account of the situation as regards advertising — The government, as the chief source of advertising material, mainly support the newspapers with large circulations; control of circulation since 1948 and increase in advertising
...
The Advertiser looks at Radio ... Again!
Journalism Quarterly, volume 34, issue 33 (1957), pp. 317-322
"Growing importance of radio in the process of informing public opinion — The uses made of it by mass media experts." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1490, topic code 29)
