Audience Segmentation & Lifestyles
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43
Featured
Topics
Audience Segmentation, User Typologies, Personas
23
Milieus, Lifestyles
23
Audiences & Users
9
Social Classes
7
Radio Consumption, Radio Use, Radio Audiences
5
Digital & Social Media Use, Internet Use
4
Media Use: Youth
4
Television Consumption, Televison Use, Television Audiences
4
Media Use, Media Consumption
3
Media Use: Catholic Media Productions
3
Target Groups
3
Catholic Book Publishing
3
Catholic Radio Programmes
3
Catholic Television Programmes
3
Youth Cultures, Youth Milieus, Youth Identities
3
Audience Research
2
Audience Research in Media Assistance
2
Digital & Social Media Use: Youth
2
Mobile Phone Use
2
Catholic Church and Communication
2
Catholic Press
2
Catholic Websites
2
Perceptions & Attitudes Towards the Catholic Church
2
Marketing & Branding
2
Access to Media & Information
1
Advertising
1
Advertising Audiences & Target Groups
1
Advertising Planning & Implementation
1
Audience Research Methods
1
Digital & Social Media Use: Children
1
Disinformation Consumption & Perception
1
Media Repertoires
1
Media Use: Foreign / International Media
1
Media Use: Migrants & Diasporas
1
Media Use: Rural Populations
1
Media Use: Urban Populations
1
News Consumption & Information Sources of Media Users
1
Print Media Use, Press Readers
1
Religious Media Use, Religious Media Audiences
1
Authoritarian Regimes: Media Systems & Landscapes
1
Catholic Church
1
Conflicts and Media
1
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
1
Development Journalism & Media Representation of Development Issues
1
Online Communication
1
Facebook
1
Racism in Communication & Media
1
Students
1
Soap Operas & Telenovelas
1
Climate, Climate Change, Climate Change Adaptation
1
Perceptions & Attitudes Towards Climate Change and Environmental Degradation
1
Image Abroad
1
International Radio Broadcasting, Foreign Radio Broadcasting
1
Digital Literacy: Youth
1
Migration & Refugees Reporting & (Social) Media Representation
1
Pop Music
1
Portrait Photography
1
Radio Programming, Programme Structures & Schedules
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Perceptions & Attitudes Towards Religion
1
Youth & Religion
1
Social Structure
1
Inequalities
1
Middle Classes
1
Short Wave Radio (SW)
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"In order to understand people’s needs and identify opportunities to communicate with them effectively, Climate Asia has analysed survey data from across the seven project countries – Bangladesh, India, Indonesia, Nepal, Pakistan, Vietnam, and China – and placed people into five discrete segme ... more
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi ... more
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic ... more
"Im Jahr 2008 bot eine Sinus-Studie die Möglichkeit, das Medienverhalten der Menschen mit Migrationshintergrund milieuorientiert mitzuerheben. Ausgangspunkt dieser Studie waren die langen Erfahrungen mit den Sinus-Milieus bei Erhebungen in der deutschen Wohnbevölkerung. Menschen nicht nur nach ihr ... more
"Das Heidelberger Institut Sinus Sociovision hat im Auftrag der Medien-Dienstleistung GmbH (MDG) "Religiöse und kirchliche Orientierungen in den Sinus-Milieus 2005" erforscht und die Ergebnisse in einem "Milieuhandbuch" zusammengefasst. Qualitative Studien wie diese haben hauptsächlich heuristisch ... more