"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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g effectively in development programs. We are indebted to them and I am pleased to provide their ideas - frequentyl in their own words - to th readers of this book, and provide web links to their works. In spinning all of these valuable resources together I have added my own insights based on almost four decades of communication and development experience in countries ranging from Guatemala to Western Samoa, with many other stops in Asia, Africa and Latin America." (Foreword)
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"FilmAid International (FilmAid) is a nonprofit organization whose mission is to use the power of film to promote health, strengthen communities and enrich the lives of the world’s vulnerable and uprooted populations. FilmAid offers programming that aims to facilitate social change by providing co
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mmunication tools, information, and opportunities for people to come together to explore, debate, and express ideas. Although other aid organizations have used film as a medium of change and instruction, unlike the FilmAid approach this has generally been ad hoc, irregular, and part of a wider program of interventions. The FilmAid approach is therefore unique and offers an opportunity to conduct a study of the impact of showing films to a refugee population. Apart from an evaluation conducted in 2003 of FilmAid’s own program in Kakuma, Kenya, the authors are not aware of any other formal assessments. Consequently, there is little known regarding the impact of the FilmAid program. Gaining knowledge on this subject will not only assist FilmAid in their operation of programs, but will also provide guidance for other organizations interested in using films as interventions. The purpose of the assessment reported here was to evaluate the impact of the FilmAid International program in the Kakuma Refugee Camp in Kakuma, Kenya. We used a three-phase approach employing both qualitative and quantitative methods. The assessment was led by an independent consultant assisted by faculty at the Boston University School of Public Health (BUSPH) and the staff of FilmAid." (Executive summary)
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"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr
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ip planning, and field safety guidelines for journalists covering avian influenza. The manual uses basic sources on avian influenza, including information from World Health Organization (WHO) and the Food and Agriculture Organization (FAO), scientific journals and academic research. It also provides links to resources for trainers designing their own courses. The manual offers practical suggestions for trainers to help journalists tailor avian influenza knowledge gained from the training sessions to the specific needs of their audience." (Page 6)
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"This paper is a briefing for health practitioners, TB programmers, policymakers, media professionals and people affected by TB. Based on an analysis of media coverage of TB, it argues that health professionals and TB specialists should be supported to engage more effectively with the media so that
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the media can, in turn, play a more critical role in national and international responses to public health concerns. The briefing aims to raise awareness of TB and to raise its media profile, while at the same time highlighting key obstacles to effective reporting on TB and other health issues. It concludes with practical suggestions as to how the relationship between the health and media sectors can be strengthened to enhance the media’s contribution to global efforts to control TB. The paper highlights findings from a content analysis of print media in 12 countries undertaken in 2006 by the Panos Global AIDS Programme. It also draws upon recent reports and initiatives around health journalism. Although 7 of the 12 countries included in the analysis are ranked among the highest TB burden countries in the world, the research found little coverage of TB in local or national print media." (Executive summary)
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"This paper outlines and provides evidence for the effects of five key approaches to health information and communication in relation to the health-related MDGs; according to the different stakeholders involved, i.e. Health policy makers, health researchers, health care providers, patients and citiz
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ens. This paper places emphasis on creating an enabling environment for health through sustainable health systems that are integrated with responses from other sectors, and on pro-poor health services. This paper is not making a case for exceptional status for health communication. Rather it is trying to give examples of the impact of integrating communication approaches into health strategies, and examples of the diminished effect of communication when this is not the case. This paper endorses the knowledge that adequate funding is a prerequisite of a functioning health system, as are management systems and practices, information systems, and human resources (WHO, 2006)." (Introduction)
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"The 29 indicators in the Guide measure the reach, usefulness, and use, as well as the collaboration, and capacity building engendered through information products and services. The innovative “Conceptual Framework for Monitoring and Evaluating Health Information Products and Services” shows how
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they contribute to the initial, intermediate, and long-term outcomes of health development efforts—something which perhaps we all instinctively recognize but have failed to track in the past. Such a track record will go a long way to making information products and services an integral part of future global health development efforts. What makes this guide special is that it brings together knowledge about monitoring and evaluating information products and services from dozens of health organizations—all members of the HIPNET community of practice." (Foreword)
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"Vor dem Hintergrund, dass immer mehr Menschen das Internet nutzen, hat die Bundeszentrale für gesundheitliche Aufklärung (BZgA) im Jahr 2001 mit www.drugcom.de ein Internetportal zur Drogen- und Suchtprävention etabliert. Vom Sommer 2001 bis zum Jahresende 2006 haben etwa 3000 junge Menschen per
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E-Mail den Rat des Teams von drugcom.de gesucht; mehr als 2000 Jugendliche und junge Erwachsene haben die Chatberatung in Anspruch genommen. Zielgruppe des Internetportals sind drogenaffine Jugendliche und junge Erwachsene im Alter von etwa 15 bis 25 Jahren. Neben einer Vielzahl von Informationen zu drogen- bzw. suchtspezifischen Fragen wird bei diesem Angebot ein frei zugänglicher Chatraum bereitgestellt sowie die Möglichkeit geboten, drogen- und suchtspezifische Fragen bzw. Probleme in einem One-to-One-Chat online mit einer professionellen Beraterin bzw. einem Berater zu besprechen. Mit dem vorliegenden Fachheft werden zum einen die konzeptionellen und empirischen Grundlagen der Onlineberatung von drugcom.de dargestellt. Zum anderen wird beschrieben, wer die Beratungsangebote von drugcom.de nutzt, welche Frage- bzw. Problemstellungen hierbei relevant sind und wie die Beratungskonzeption methodisch umgesetzt wird." (Abstract)
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"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as
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sist journalists in other crisis situations, including natural disasters, armed conflicts, environmental catastrophes, and phytosanitary disease outbreaks." (Introduction)
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"This paper discussed the possibility to improve public communication campaign theory, by making use of data obtained through mass media health communication campaign evaluations. The idea of an ‘engineering’ approach to campaign design, where theory and scientific findings are systematically us
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ed and adopted for practical problems, plays an important role in the discussion [...] In the third part, a sample of 33 evaluation reports for mass media health communication campaigns was analyzed. 32 of these reports have not been published in an scientific journal. The evaluations were conducted in 22 different countries. The analysis of the reports focused on the campaign goals, evaluation outcome measures, research design and methods, and on questions of validity. The findings suggest that theory is not widely and consequently used to inform health mass communication campaigns or their evaluations – with notable exceptions. While there is a large number of outcomes measured, they seem to be taken out of theoretical context. Neither the campaign goals nor the evaluation measures reflect the large number of possible communication strategies that the various communication or behavior-change models and theories imply. Unintended campaign effects were mostly ignored. In very few cases the campaign designers or evaluators make use of an effects model or program logic model. This is one of the areas where I see the possibility of an important improvement. The methodology of campaign evaluation is relatively homogenous across the 33 cases in regards to data collection method. Standardized questionnaires are the dominating data collection instrument. Non-reactive observation or tracking methods are very rare. A surprising two thirds of the evaluations did not use multivariate analysis, and the reliance on self-reports raises questions of reliability." (Summary, page 120-121)
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"Sex-selective abortion is an increasing problem in India. Previous awareness-raising efforts on the issue have focused largely on the act of abortion, without substantively addressing the context that creates a demand for sex selection. The BBC World Service Trust conducted a research study on how
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best to use the media to address the issue, and concluded that a fictional television drama would be a suitable medium, as it would be able to unravel the reasons for son preference, demonstrate ways in which social pressure can be challenged, and depict women in a variety of roles that would serve to increase their value within the family and society." (Abstract)
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"This book, a first in its kind, offers a survey of the present state of affairs in media accessibility research and practice. It focuses on professional practices which are relative newcomers within the field of audiovisual translation and media studies, namely, audio description for the blind and
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visually impaired, sign language, and subtitling for the deaf and the hard-of-hearing for television, DVD, cinema, internet and live performances. Thanks to the work of lobbying groups and the introduction of legislation in some countries, media accessibility is an area that has recently gained marked visibility in our society. It has begun to appear in university curricula across Europe, and is the topic of numerous specialised conferences." (Piublisher)
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"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
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by nongovernmental organizations (NGOs) and others involved in TB control, including communications officers, epidemiologists, program supervisors, TB medical specialists, nurses, bacteriologists, statisticians, health educators, logistics officers and trainers. Health managers of refugee and displaced population camps, prisons and large private enterprises, such as factories and mines, will also find this handbook useful. Additionally, teachers in medical, nursing, laboratory and public health schools may find valuable information for training their students in effective, multi-disciplinary TB control." (About this handbook)
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"This essay explores the nature and political consequences of representing HIV/AIDS in Africa, where the disease has taken its greatest toll. We examine how different methods of photography embody different ideologies through which we give meaning to political phenomena. We distinguish three photogr
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aphic methods of representing HIV/AIDS: naturalist, humanist, and pluralist. Naturalist approaches portray photographs as neutral and value free. Humanist photography, by contrast, hinges on the assumption that images of suffering can invoke compassion in viewers, and that this compassion can become a catalyst for positive change. By examining a widely circulated iconic photograph of a Ugandan woman and her child affected by AIDS-related illnesses, we show that such representations can nevertheless feed into stereotypical portrayals of African people as nameless and passive victims, removed from the everyday realities of the western world. We contrast these practices with pluralist photography. To do so we examine a project in Addis Ababa, which used a methodology that placed cameras into the hands of children affected by HIV/AIDS, giving them the opportunity to actively represent what it means to live with the disease. The result is a form of dialog that opens up spaces for individuals and communities to work more effectively in overcoming problematic stigmas and finding ways of stemming the spread of the disease." (Abstract)
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"This toolkit provides a selection of 100 participatory learning and action (PLA) tools which you can use for HIV/AIDS programmes. PLA tools are interactive activities which enable communities and organisations to learn together about a HIV/AIDS in their community, develop a plan, act on it and eval
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uate and reflect on how it went. The philosophy of this set of publications is that organisations and communities have to work as closely together as possible if they are to address HIV/AIDS successfully." (Page 6)
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"The guide is divided into three parts: the basics, the media and more about HIV. It provides answers to frequently asked questions about HIV and AIDS, treatments and diagnoses. Other sections cover the history of the virus, transmission, treatments, opportunistic infections and a chronological acco
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unt of the development of the epidemic. There is also a section on “terms to use”, suggesting alternatives to the common terminology and misconceptions that denigrate and undermine people living with HIV and AIDS. Because HIV is mostly transmitted via unprotected sex, a society’s myths, taboos and societal norms can often cloud debate on the disease and prevent accurate information getting into the public domain. The International Federation of Journalists is committed to play its part in combating HIV and AIDS. This guide, along with training courses for journalists provided through local journalists’ trade unions, aims to raise awareness of issues facing the media and provide real tools to assist in reporting the global and local HIV and AIDS epidemic." (Introduction, page 4)
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