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Communications for Change: How to Use Text Messaging as an Effective Behavior Change Campaigning Tool

FrontlineSMS;Text to Change (2012), 7 pp.

"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more

Uganda Joint Behaviour Change Communication Survey

USAID (2012), xii, 129 pp.

CModules: A Learning Package for Social and Behavior Change Communication (SBCC)
Key Guidance

Washington, DC: C-Change;FHI 360;USAID (2012), 248 pp.

"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview ... more

Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation
Key Guidance

Marianthi Vezertzi, Julia Lohmann

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 85 pp.

"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such ... more

Communication for Development: Strengthening the Effectiveness of the United Nations
Top Insights

Elizabeth McCall

New York: UNDP, Bureau for Development Policy (2011), ix, 127 pp.

This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides ... more

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Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance

Nedra Kline Weinreich

London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.

"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m ... more

Public Awareness and Public Education for Disaster Risk Reduction: A Guide

Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.

"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in ... more

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Acting on HIV: Using Drama to Create Possibilities for Change

Dennis A. Francis (ed.)

Rotterdam; Boston; Taipei: Sense Publishers (2011), xii, 153 pp.

"Acting on HIV offers a sustained and relatively systematic inquiry into drama as an approach to discussion of HIV/AIDS and related attitudes and behaviors. A distinctive feature of the research that is presented in Acting on HIV is the emphasis on the potential for and value of using drama to promo ... more

TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Inspiring Practice

Stuart Adams

Eschborn: German HIV Peer Review Group (PRG);Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.

"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce ... ntrated among injecting drug users (IDUs), mostly young males but some female sex workers. It is spreading rapidly and there is concern it could soon spread into the general population. Originally broadcast in 2006, "Love as a Test" aims to get across messages that HIV affects not only "them" but could easily affect you and your loved ones and there are things you can do to prevent its spread and reduce its harm. In Dominican Republic, there are extremely high rates of HIV prevalence among ethnic Haitians who live in bateyes (settlements on agricultural plantations), rural areas and urban barrios. Originally broadcast in 2007, "Amor de Batey" aims to promote the consistent and correct use of low-cost but reliable condoms and, also, to empower women, improve their health and reduce child mortality. In Côte d'Ivoire, there are high rates of HIV prevalence throughout the country but much higher rates among women than men. Contributing factors include the common practice of having multiple concurrent sexual relations and low levels of education and specific knowledge about sexual and reproductive health. Originally broadcast in 1994, "SIDA dans la Cité" has aims similar to those of "Amor de Batey." The first series proved so successful that it lead to a second series, originally broadcast in 1996-97, and then to a third, originally broadcast in 2003. All three series have proved popular throughout French-speaking West and Central Africa. This publication shows how each series was developed, provides brief synopses, summarizes the results of formal evaluations and provides informal assessments. It draws lessons and concludes that television soap operas can make significant contributions to national responses to HIV. The most successful series are based on sound research, reflect the realities of life as it is lived by their target audiences, and are developed in a professional manner that ensures they meet high standards both as entertainment and as educational tools." (Executive summary, page 5) more

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A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
Top Insights

Seth M. Noar, Philip Palmgreen, Melissa Chabot, Nicole Dobransky, Rick S. Zimmerman

Journal of Health Communication, volume 14 (2009), pp. 15-42

"The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A c ... more

HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace

Geneva: International Labour Organization (ILO) (2008), 630 pp.

"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators ... more

The Impact of Media Interventions: Factors and Evidence

T. Grout-Smith, L. Poberezhska

Reading: Gamos (2007), 27 pp.

"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec ... more

From Behavior Change Communication to Strategic Behavioral Communication on HIV in Kenya, 1999–2006: Impact Project Experience and Lessons Learned

Peter Mwarogo

Nairobi: Family Health International (FHI) (2007), 31 pp.

Planning BCC Interventions: A Practical Handbook

Peter F. Chen

Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.

Behaviour Change Communication in Emergencies: A Toolkit

Lisa Nicole Woods

Kathmandu: UNICEF (2006), 238 pp.

"This toolkit is a resource for everyone working in emergency situations caused by natural disasters. It is designed to help programme managers from UNICEF, UN agencies, NGO partners and government personnel to prepare, plan, implement and monitor behaviour change communication initiatives supportin ... more

A Healthy Workforce: A Toolkit for HIV and AIDS Advocacy and Behaviour Change Communication in the Workplace

Washington, DC: Center on AIDS & Community Health (2005), 68 pp.

Strategic Communication for Behaviour and Social Change in South Asia

Kathmandu: UNICEF (2005), xvi, 70 pp.

External Link (8)

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Communicating HIV and AIDS, What Works? A Report on the Impact Evaluation of Soul City's Fourth Series

Susan Goldstein, Shereen Usdin, Esca Scheepers, Garth Japhet

Journal of Health Communication, volume 10, issue 5 (2005), pp. 465-483

"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve ... more

Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions

Kim S. Martin (ed.)

Baltimore: Johns Hopkins Center for Communication Programs (2005), xi, 178 pp.

BCC Network for HIV/AIDS: First Regional Meeting for East, Central and Southern Africa. Renewed Emphasis on Behaviour Change Communication for HIV/AIDS Prevention and Care

Kampala: Family Health International (FHI) (2004), 101 pp.

"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro ... more