"The monograph, as the name suggests, is about visual literacy, communication and visual design. It goes beyond mere definition and does more than provide a theoretical framework. The monograph relates to the practical concerns of designing culture-oriented visual materials for use in functional lit
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ercy and development communication in different cultures and countries. The guidelines are intended to be useful to all designers of visual materials whatever their cultural setting. The message is: read your own culture and understand your own visual language as you design visual messages for use in your particular cultural setting." (Page 8)
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"Possibilité de donner un nouveau visage aux journaux philippins par des journalistes américains." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2250, topic code 143)