The first of a series of three practical guides that cover the most important strategies of fundraisers, incorporating experiences from Asia, Africa, Latin America, Eastern Europe, and the Caribbean. Credibility is an essential component of successful fundraising. This book helps to build on strengt
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hs in the organization and the community. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.
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"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain
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ing good media coverage and making the Internet work for you." (Publisher description)
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"For Fowler, sustainability is 'agility with insight', as simple as that. The book oozes with case studies, mainly of experienced NGOs, explaining how they overcame multifarious problems and settled down into the path of success. With some excellent discussion of questions like 'should we commercial
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ise?' and 'should we have private sector as partners?', it is less of a guide than a collection of insights." (Spore 91, February 2001)
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"Development is not a question of project-based interventions, or of quantifiable inputs and outputs, but a complex process of negotiation over meetings, values, and social goals within the sphere of public action. This collection of papers, from the journal 'Development in Practice', draws on The O
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pen University's ground-breaking work in the field of development management. It includes in-depth accounts by academics and development managers that range from civil society organizations in Brazil to NGO workers in Egypt, government departments in Tanzania and Poland, donor agencies in Bangladesh, and black feminist activities in the UK." (Catalogue Intermediate Technology Publications 2000)
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"A good application alone will not get a project funded, but it is an important part of a fundraising approach. This book covers all the stages in the process and offers practical advice, worked examples and exercises." (Catalogue Intermediate Technology Publications 2000)
"Presents different strategies that can be adopted by Southern development organisations in order to achieve greater financial autonomy and describes a wide variety of practical techniques that will help organizations to reach this goal." (Catalogue Intermediate Technology Publications 2000)