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Development Aid Public Relations, Development Public Awareness Raising
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Entertainment Education, Edutainment
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Edutainment Health Programmes
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"Throughout the 19th and early 20th century, the predecessors of NGOs—pressure groups—tried to advance their cause by cultivating close relations with the mainstream press, and/or publishing their own periodicals. But from the late 20th century onward, many NGOs started routinely producing their
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Entertainment-Education and Health and Risk Messaging
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Oxford University Press (2017)
"Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct theoretical, practice, and evidence-based communication subdiscipline. EE has roots in oral and performing arts tradition
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