"Interactive TV and radio shows are popular phenomena in Kenya and Zambia. Drawing primarily from interview- and observation based research in TV stations in Kenya and Zambia, this paper examines the role of media practitioners in shaping interactive broadcast programmes, and the nature and possibil ... ities of audience participation. Looking at the cases of Muvi TV’s The Assignment in Zambia and Power Breakfast and Cheche on Kenya’s Citizen TV, it considers the agency of the host and presenter of interactive shows. This working paper analyses the various ways that hosts implement ground rules for appropriate behaviour of audience members and seek to create space for different voices. It then turns to analyse the constraining effects of the wider political and regulatory environment in the two countries, for instance, Zambia as a ‘Christian nation’ and a relatively peaceful country, and Kenya as a ‘volatile nation’ due to insecurity, including terrorism-related threats and ethnic tensions. In so doing, this paper finds that despite structural factors and individual limitations, the hosts of these shows see themselves, and have been seen by audiences, guests and political elites, as key drivers and celebrities that shape access and nature of participation." (Abstract) more

"This toolkit combines the knowledge and experience of Internews with insights from research conducted by the University of Cambridge’s Centre of Governance and Human Rights and partners in the Politics and Interactive Media (PiMA) research project. Politics and Interactive Media in Africa (PiMA), ... jointly funded by DFID and the ESRC, examined whether and how Africans, particularly the poorest and least politically enfranchised, use new communication technologies to voice their opinion and to engage in a public debate on interactive broadcast media, and its effects on modes of political accountability. Africa’s digital revolution continues apace, yet broadcast media are vital for reaching the poor, rural and remote populations and the more marginalised, and more now and in the foreseeable future. By employing survey-based, qualitative and ethnographic methods to comparatively analyse interactive radio and TV programmes in the context of electoral and everyday politics, PiMA research critically interrogated the potential for digital communications and liberalised media sectors to promote more responsive and inclusive democratic governance, with a keen eye for turning project insights into relevance for policymakers, media houses, journalists and development organisations." (Website Internews) more