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Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Suruchi Sood, Carmen Cronin, Ami Sengupta, Sarah Stevens, Michelle Gordon, Nina Figueroa, Dawn Thomas

New York: UNICEF (2019), 104 pp.

"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz ... more

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Communication for Development Approaches to Address Violence Against Children: A Systematic Review

Suruchi Sood, Carmen Cronin

New York: UNICEF (2019), 76 pp.

"The number of manuscripts (peer-reviewed articles and grey literature) related to the use of C4D approaches to address VAC has steadily increased each year since 2000. Of the 302 manuscripts that were coded, 44 per cent discuss an intervention implemented in a developing country, which speaks to th ... more

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Entertainment-Education and Health and Risk Messaging
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Suruchi Sood, Amy Henderson Riley, Kristine Cecile Alarcon

Oxford University Press (2017)

"Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct theoretical, practice, and evidence-based communication subdiscipline. EE has roots in oral and performing arts tradition ... s spanning thousands of years, such as morality tales, religious storytelling, and the spoken word. Modern-day EE, meanwhile, is produced in both fiction and nonfiction designs that include many formats: local street theater, music, puppetry, games, radio, television, and social media. A classic successful example of EE is the children’s television program Sesame Street, which is broadcast in over 120 countries. EE, however, is a strategy that has been successfully planned, implemented, and evaluated in countries around the world for children and adults alike. EE scholarship has traditionally focused on asking, “Does it work?” but more recent theorizing and research is moving toward understanding how EE works, drawing from multidisciplinary theories. From a research standpoint, such scholarship has increasingly showcased a wide range of methodologies. The result of these transformations is that EE is becoming an area of study, or subdiscipline, backed by an entire body of theory, practice, and evidence. The theoretical underpinnings, practice components, and evidence base from EE may be surveyed via the peer- reviewed literature published over the past 10 years. However, extensive work in social change from EE projects around the world has not all made it into the published literature. EE historically began as a communication approach, one tool in the communication toolbox. Over time, the nascent approach became its own full-fledged strategy focused on individual change. Backed by emerging technologies, innovative examples from around the globe, and new variations in implementation, it becomes clear that the field of EE is emerging into a discrete theoretical, practice, and evidence-based subdiscipline within communication that increasingly recognizes the inherent role of individuals, families, communities, organizations, and policies on improving the conditions needed for lasting social change." (Summary) more

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Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication

Michael Papa, Arvind Singhal, Sweety Law, Saumya Pant, Suruchi Sood, Everett M. Rogers, Corinne L. Shefner-Rogers

Journal of Communication, volume 50, issue 4 (2000), pp. 31-55

"Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-educa ... more

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children Key Guidance

Communication for Development Approaches to Address Violence Against Children: A Systematic Review

Entertainment-Education and Health and Risk Messaging Top Insights

Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Entertainment-Education and Health and Risk Messaging
Top Insights