"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi ... ence, ie "a group of people which probably shares many of the same beliefs, the same ideas or the same values, and which may live or work in similar circumstances and environments", to ensure that the programme can be tailored to the various groups involved in a conflict. As a practical approach, the guide provides a step-by-step checklist of questions that need to be considered when producing programmes, for instance: what is the programmes' objective, who is the primary/secondary target audience, who is - in contrast - the target group, and when does the target audience listen? Furthermore, the publication introduces methods for evaluating conflicts, eg, the conflict tree, or for defining the target audiences' knowledge and beliefs, such as the Zone of Proximal Development (ZPD). The guide is a useful starting point for those who work in areas with a high potential for conflict and who wish to learn more about ways to reach conflicting groups." (commbox) more

"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib ... ute to peace, because they reach people emotionally. The guide gives instructions on several steps of the planning and implementation process, such as conducting a timeline, defining the target audience, and choosing a team, recording a schedule, and planning the budget. It discusses where to record a soap opera (in studio or outside), how long a soap opera should last, and when it should be broadcast. It gives advice on the pre-test phase with focus groups, and provides a checklist with the overarching aims, ie, the intended outcomes and the emotional focus, of the soap. The appendix contains an excerpt from an Indonesian radio drama serial, produced by Common Ground Indonesia." (commbox) more

"This is a guide for those training writers of radio soap operas for peacebuilding. It contains a ten day training course, materials, and background information which are invaluable to facilitators." (Back cover)