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The Advocacy Publisher and Costing Strategy
In: Communication Industry in Nigeria: The Crisis of Publications
Nairobi: African Council for Communication Education (ACCE) (1988), pp. 258-262
"A Nigerian Christian publisher explains what advocacy publishing is, how the price of a book is crucial in this kind of publishing, and how to get the costings right." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1719)
Communication Industry in Nigeria: The Crisis of Publications
Nairobi: African Council for Communication Education (ACCE) (1988), 286 pp.
"The paucity of textbooks on mass communications in Nigeria, the economic restrictions on the importation of books, the continued increase of mass communications training institutions together with the concomitant increase in the number of trainees and practitioners of this profession, inform the th
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