"Misinformation is a lucrative business in several Eastern European countries, reliant on advertising revenue, and pulling in cash from a variety of other sources including government subsidies, crowdfunding, tax designations, donations and sales of merchandise. The Business of Misinformation projec ... t, run by the Center for Media, Data and Society (CMDS), set out in its first phase to map the misinformation business in six countries: Bosnia & Herzegovina, Hungary, Moldova, Romania, Serbia, and Slovakia. Our researches identified the individuals and businesses that own local misinformation websites and their links to institutions, parties and other individuals." (Publisher description) more

"The presented report looks at 49 major Slovak disinformation and misinformation websites and sketches out their ownership as well as financial background. The report succeeds in identifying the ownership or operational structure behind 35 websites. In terms of financial data, the report canvasses f ... our sources of income: tax designation, e-commerce, crowdfunding, and advertising. In conclusion, the Slovak misinformation and disinformation website scene appears to be run by multiple independent entities using various business models to sustain operation. Transparency and accountability remain an issue in most of the cases: Most of the websites with an unclear or concealed background are health and lifestyle related; 57% of websites were established during 2013-2016; Out of 14 health and lifestyle websites only one does not display ads or sells goods and services; Out of 49 websites, 38 either display ads or sell goods and services." (Main findings, page 1) more