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Key Guidance
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Multidimensional Model for Change: A Comprehensive C4D-Based Framework for Sustainable Development
In: Handbook of Communication and Development
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 213-232
"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management
...
Participatory Communication: A Practical Guide
Washington, DC: World Bank (2009), v, 50 pp.
"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti
...
Development Communication Sourcebook: Broadening the Boundaries of Communication
Key Guidance
Washington, DC: World Bank (2008), xx, 244 pp.
"This book is essential reading for anybody interested in development communication. Mefalopulos, a World Bank development communication officer with wide-ranging experiences in the field, presents four modules. The first module concisely presents the concepts and applications of development communi
...
Participatory Communication Strategy Design: A Handbook
Rome: FAO, 2nd ed. (2004), 111 pp.
Participatory Rural Communication Appraisal: Starting with the People. A Handbook
Rome: FAO, 2nd ed. (2004), 160 pp.