"Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of productio ... n in remote communities with audiences seldom, if ever, the focus. This absence was one of the driving forces behind a qualitative study of audiences for Indigenous broadcasting in Australia on which this discussion is based. The article underlines the central place of audiences in media research and the importance of considering methodology as an integral part of the research process. It outlines the range of strategies and techniques used to gather data for the first comprehensive Australian study of audiences for Indigenous radio and television which confirmed the critical cultural role being played by these media in the face of continuing mainstream media stereotyping." (Abstract) more

"A wide range of audiences now accesses Indigenous community radio and television across Australia. This article draws from the first-ever audience study of the sector, ‘Community Media Matters’, completed in 2007. It reveals that Aboriginal and Torres Strait Islander media offer an essential se ... rvice to communities and play a central organising role in community life. Although previous studies into the Australian Indigenous media sector have suggested this, it is the first time that audiences from the cities to the most remote parts of the continent have had a chance to confirm the importance of locally produced media in their lives. This has revealed new insights into the nature of the relationship between audiences and the producers of Indigenous community radio and television." (Abstract) more

"This report presents the results of the first national qualitative research study into Australian community broadcasting audiences. It explores why a significant and increasing number of Australians listen to community radio and/or watch community television, what they value about it, and how it me ... ets their needs. Community broadcasting in Australia began in the early 1970s with the establishment of the first metropolitan community radio stations. Community television is a comparatively recent development dating from the early 1990s. Today, Australian community radio is a mature industry catering to a wide variety of interests. Our study deals with audiences for ‘generalist’ stations in metropolitan and regional Australia and explores responses from two major interest groups — Indigenous and ethnic communities. Audiences for the nascent community television industry provide a further focus." (Executive summary, page 1) more

"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’ ... perspectives on issues such as localism, funding and sponsorship, Indigenous and ethnic programming and training. A key criticism of this report was the lack of data on community radio audiences. Two years later, an expanded research team received funding from the Australian Research Council along with financial and in-kind support from Department of Communication, Information Technology and the Arts (DCITA), the Community Broadcasting Foundation (CBF) and the Community Broadcasting Association of Australia (CBAA) to investigate community radio and television audiences. This project is the first comprehensive qualitative audience study of the community media sector in Australia and responds to a need within the sector, from policy bodies and the broader Australian community, to better understand community broadcasters and their diverse audiences. Internationally, this project, in both scale and approach, is unprecedented. Thus, it heralds an exciting and pioneering stage in community broadcasting research. This paper outlines the aims and objectives of the project and our methodology for accessing Australian community media audiences. A qualitative engagement with the diversity of audiences characteristic of the community media sector has demanded new ways of doing audience research. This paper discusses some of the methodological hurdles we have crossed in our attempts to negotiate the research terrain and we raise some of the questions associated with the qualitative method and assert its validity and portability as a tool for better understanding and knowing the nature and composition of community media audiences in Australia." (Abstract) more