Filter
3
Featured
Free Access
2
Key Guidance
2
Topics
Audience Research Methods
2
Audience Research: Planning & Implementing Surveys
2
Questionnaires, Questionnaire Design
2
Radio Advertising
1
Community Radio Management
1
Content Analysis (Research Method)
1
Radio Marketing, Branding & Promotion
1
Fundraising
1
Radio Programming, Programme Structures & Schedules
1
Qualitative Analysis
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Interviewing (Qualitative Research Method)
1
Sampling (Survey Methodologies, Statistics)
1
Language
Document type
Authors & Publishers
Media focus
Publication Years
Output Type
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
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A Quick Guide to Audience Research
Key Guidance
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Participative Marketing for Local Radio
Key Guidance
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
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