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Efectos de las comunicaciones de masas

Joseph T. Klapper
New York: Free Press (1974), 266 pp.

Contains bibliogr. pp. 243-256, index

Signature commbox: 10-Use-S 1974

Topics:
Attention Attitudes, Attitude Formation & Change Audience Feedback, Interaction & Participation Conflicts and Media Economics of Media Media Effects Media Reception & Effects: Children Media, Mass Media Opinion Change Persuasive Communication Research in Media & Communication Television Programmes & Genres Theories of Communication & Media