Analysing the Scope and Influence of China’s International Media in Sub-Saharan Africa
[author] (2014), 31 pp.
"In a pilot field study, conducted in February 2014 in Kenya and Uganda, news journalists reflected on the use of and interest in the Chinese international media offered in East Africa at the moment. An earlier survey, done in 2009, showed that Kenyan journalists emphasized several factors that play a role for their independence, such as their collective professional status and media owners’ financial and political interests. What foregrounds in this context, is the media organizations’ manipulation of news in favour or disfavour of various interests. The field study found that a pluralist media in itself does not guarantee a coherent debate based on factual information (Helander, 2010). Building on this analysis of the media in East Africa, my current research seeks to investigate the role of China’s international media in the local media system. China Central Television and China Radio International have their regional base in Nairobi, and work in close cooperation with the government led Kenya Broadcasting Corporation. The study has found that politically sensitive issues, which can have negative economic repercussions for China and the host country, are barely covered by Xinhua News. The correspondents at CCTV, CRI and China Daily Africa apply a cautious approach to the reporting of some important stories (Interview in Nairobi 14-02-10). Because China’s initiative in media is state-led and thereby less independent, these communication channels have yet to gain credibility among the media practitioners. However, the field study conducted in Nairobi and Kampala in February 2014, points to anther other question regarding the current efficacy, or popularity, of the Chinese news sources. The interviews gave cause to doubt the importance of perceived credibility of the content, to rather stress the question of whether Chinese international media is interesting. Both the framing, and the choice of news stories, were deemed by interviewees using the words boring, uninteresting or lacking political news value. After further interviews with media practitioners were conducted in Johannesburg and Nairobi in December 2014, a more varied view of Chinese news sources transpired. The opinions within the population of journalists in South Africa and Kenya ranged from trust and interest to very poor trust and complete disinterest, in reports from Chinese news sources." (Pages 1-3)