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Evaluation Design & Implementation
6
Evaluation Approaches, Purposes & Frameworks
5
Evaluation Methods, Evaluation Tools
3
Standards, Ethics in Evaluation, Codes of Conduct
2
Developmental Evaluation (Informing the Development & Ongoing Adaptation of an Initiative)
2
Evaluation Consultants, Evaluators
2
Evaluation Reporting & Communicating Results
2
Using Evaluation Results, Learning from Evaluations
2
Advocacy & Empowerment: Monitoring & Evaluation
1
Empowerment
1
Campaigning
1
Campaigning: Message Design
1
Public Relations
1
Evaluation
1
Commissioning Evaluations
1
Learning-Centred Evaluation
1
Meta Evaluations, Cluster Evaluations
1
Organizational Communication: Evaluation, Monitoring, Impact Assessment
1
Participatory, Collaborative & Empowerment Evaluation
1
Quality, Standards & Ethics in Evaluation
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Developing Position Papers & Drawing up Recommendations
1
Civic Journalism, Public Journalism
1
Interpersonal Communication, Interpersonal Relations
1
Cost-Benefit-Analysis, Cost-Effectiveness, Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Persuasive Communication
1
Attitudes, Attitude Formation & Change
1
Applied Communication Research
1
Data Analysis & Interpretation
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Interviewing (Qualitative Research Method)
1
Quantitative Research Methods
1
Questionnaires, Questionnaire Design
1
Randomised Control Trials & (Quasi-) Experimental Designs
1
Research Results
1
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"This pragmatic evaluator's companion from leaders in the field provides essential guidance for designing, implementing, and managing exemplary evaluations using established and emerging methods, designs, and analyses. With contributions from skilled experts, the Handbook has a unique focus on the c ... more
"Covering both the theory and practice of evaluation in one engaging volume, this leading text is now in a revised third edition. It features additional evaluation approaches, such as the Indigenous paradigm; new examples, ranging from small to large and multi-site evaluations; and more. Instructors ... more
"loved for its conversational style and reliable advice, this text is now in a revised and updated third edition, reflecting key developments in evaluation. It includes expanded coverage of equity and social justice issues, values and cost analysis, visualizing qualitative data with software, and mo ... more
"Showing how evaluation practice looks when guided by theory, the third edition of the influential "theory tree" book is significantly revised with over 80% new material, including a greater focus on equity and theories over theorists. Chapters from leading authorities describe the goals of each the ... more
"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program ... more
"Is a given treatment, intervention, or program worth it? How can a program do more or better with less? Evaluating the costs of a program can be the missing link between a superficial evaluation and one that will get changes made and funding delivered. In accessible language and without complex for ... more
"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl ... more
"From pioneering leaders in the field, this is the first book to provide a solid foundation for three major stakeholder involvement approaches: collaborative, participatory, and empowerment evaluation. Highlighting differences among the approaches, the authors focus on the role of the evaluator, who ... more

Primer of Public Relations Research

New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.

Persuasive Communication

New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.
"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni ... more
"Developmental evaluation offers a powerful approach to monitoring and supporting social innovations by working in partnership with program decision makers. In this book, eminent authority Michael Quinn Patton shows how to conduct evaluations within a developmental evaluation framework. Patton draws ... more
"What principles should guide an empowerment evaluation? And how can these principles actually be put into practice? One of the primary tasks in an empowerment evaluation (EE) is to increase the capacity of program stakeholders to plan, implement, and evaluate their own programs. This book presents ... more
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi ... more
"This volume offers a critical and constructive examination of the claims of public journalism, the controversial movement aimed at getting the press to promote and indeed improve - not merely report on - the quality of public life. From leading contributors, original essays refine the terms of the ... more