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Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: Communication for Governance and Accountability Program (CommGAP) World Bank (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
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Building Commitment to Reform Through Strategic Communication: The Five Key Decisions
Key Guidance
Washington, DC: World Bank (2009), xiii, 133 pp.
"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
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